5 Search Marketing Tips For Small Business | RedTide Marketing ...

5 Search Marketing Tips For Small Business

In the world of businesses today, whether you are running a big company or a small business, you need to have a presence on the web. That is because a good percentage of your customers are frequent web browsers. Especially if you are a small biz owner or manager, marketing online is often quite inexpensive. You need to know effective search marketing tips right now.

So to help you graduate from being an online marketing novice, here are a few strategic internet marketing tips.

First on the list is a great website. You need your own company website so people would know where to go to find out more about your business and products or services. And make sure you have a beautiful website to begin with because most people are easily turned off by plain-looking sites. So my advice is hire a really good web designer, especially someone who has the experience on designing sites in your industry.

If you already have a website then you need to do search engine optimization or SEO for short. The search engines, Google in particular, still remains the place where people go to if they are looking for something. You definitely want your website to be among the top results in the searches and SEO can help you achieve it. You can do it on your own but I suggest you get an SEO company to help you out.

Get out there in the social media. Facebook, Twitter, Pinterest and other social networking sites are huge these days. Millions of people are actively participating on these sites on a daily basis; and most of these people are your potential customers. So it is time you get your own voice heard and let your target market know more about you and your business and how you can be of great service to them.

Start a blog. Your company should have its own blog so you can write about the important updates happening in your business. And you can also talk about your industry as a whole, not just write posts specifically on your company. How often should you blog? As often as you feel like it. Just make sure you write posts on a regular basis otherwise your readers will get bored and forget about your blog completely.

Speak in seminars. How can public speaking help with your search marketing? The more speaking gigs you do, the more people will know about you. Think of it as a simple popularity thing. And if you share great ideas, people will be talking about you. They would be mentioning you on their blogs, websites, as well as in the social media. It may not have an immediate effect but it will help build your own brand.

There you have it. These are the five search marketing tips that will surely help your business. If you look at the general picture, it will not cost you big bucks to try these techniques, it will just take time. And often, great things happen if you invest your time and effort into it.

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Source: http://redtidemarketing.com/3603

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